低成本爆发性的新型商业项目
Low cost explosive new commercial projects
为什么说是低成本爆发性的项目？因为经济下行期的原因，对于普通的创业者来说希望轻资本投入。而因为过去几年风投失败的惨重经验，很多投资人或创业者对投资项目非常谨慎，他们希望找到与市场普通产品的区别性或是还未被人发现的新概念！这其实是考验一个市场项目策划员对市场行情的敏锐力与靠谱的创新力！
有些项目虽然前期投入很小，但是后期会有很大的市场爆发力，如果经营顺畅的话可以达到开连锁店的潜力估值！当然，这绝不是张三卖瓜自卖自夸，而是从无数的项目成败经验中所总结到的大数据，市场的大规律，还有对未来的一些前瞻性。总之，未来几年内的创业趋势是轻资本而新颖独特化的。
而恰巧随着时间的推移，本人目前最感兴趣的就是如何去挖掘新的商业项目，特别是针对小成本且想把生意做大做强的创业投资人。
Why is it said to be a low-cost explosive project? Due to the economic downturn, ordinary entrepreneurs hope to invest less capital. Due to the disastrous experience of failed venture capital in the past few years, many investors or entrepreneurs are very cautious about investment projects, hoping to find differences from ordinary products in the market or new concepts that have not yet been discovered! This is actually a test of a market project planner's sensitivity to market trends and reliable innovation ability!
Some projects may have a small initial investment, but they can have great market explosive power in the later stage. If the operation is smooth, they can achieve the potential valuation of opening a chain store! Of course, this is not Zhang San's self promotion, but rather a summary of big data, market rules, and some foresight for the future from countless project success and failure experiences. In short, the entrepreneurial trend in the next few years will be light capital and innovative and unique.
And coincidentally, as time goes by, what I am currently most interested in is how to explore new business projects, especially for small cost entrepreneurs who want to grow and strengthen their businesses.
Brand store planning from scratch
“从0到有”品牌店铺策划
唐+潮玩——玩出文化自信，展示中国制造
“唐+潮玩”是一家以“国际化中国风”为核心的潮玩品牌，专注将传统文化元素（如唐纹、青花瓷）与现代潮流设计结合，推出盲盒、手办、数码配件等多元产品。通过线上电商（淘宝、亚马逊等）与线下快闪店覆盖全球市场，主打“年轻化国潮”，联名国际IP、打造限量款，以高性价比和沉浸式文化体验吸引海外Z世代，传递“中国制造”的文化自信与审美意蕴，让中国风成为全球潮玩新符号。
Tang+Trendplay "is a trendy toy brand with" international Chinese style "as its core, focusing on combining traditional cultural elements (such as Tang patterns and blue and white porcelain) with modern trendy design, and launching a variety of products such as blind boxes, figurines, and digital accessories. Through online e-commerce (Taobao, Amazon, etc.) and offline flash stores, it covers the global market, focuses on "young China-Chic", co names international IP, creates limited edition, attracts overseas Generation Z with high cost performance and immersive cultural experience, conveys cultural confidence and aesthetic connotation of "Made in China", and makes Chinese style a new symbol of global fashion.
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UFO智造——你的生活，早该「外星」一点！
「UFO智造」是一家以“外星科技”为设计灵感的智能电子产品品牌，主打高性价比、实用创新的生活科技产品（如智能音箱、食品安全检测箱等），通过淘宝、京东、抖音等线上渠道覆盖大众市场。品牌以标志性的外星人头像、飞碟视觉强化未来感，以“平价科技”策略降低智能产品门槛，搭配7天无理由退换和无忧售后，致力于让智能家电走进普通家庭，提升日常生活的便捷与品质。
"UFO Smart Manufacturing" is an intelligent electronic product brand inspired by "alien technology". It focuses on cost-effective, practical and innovative life technology products (such as smart speakers, food safety detection boxes, etc.), and covers the mass market through online channels such as Taobao, JD, Tiktok, etc. The brand enhances the sense of the future with its iconic alien avatar and UFO visual, lowers the threshold for smart products with its "affordable technology" strategy, and is committed to bringing smart home appliances into ordinary households and improving the convenience and quality of daily life with a 7-day no reason return and worry free after-sales service.
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3D服装打印店——量身定制，所见即得
“3D服装定制”是一家以未来科技为核心的个性化服装品牌，通过3D扫描技术精准捕捉用户体型，结合智能设计系统与赛博朋克美学（霓虹蓝/粉色系），快速打印出完全贴合身形的服装、配饰。线上线下同步销售，72小时交付，AI机器人全程服务，承诺“零误差试穿”，专为追求独特、科技感与前卫风格的年轻群体打造“量身定制、所见即所得”的未来时尚体验。
3D Clothing Customization "is a personalized clothing brand with future technology as its core. Through 3D scanning technology, it accurately captures the user's body shape and combines intelligent design systems with cyberpunk aesthetics (neon blue/pink series) to quickly print clothing and accessories that fully fit the body shape. Synchronized online and offline sales, 72 hour delivery, AI robot full service, commitment to "zero error fitting", specially designed for young people who pursue uniqueness, technology and avant-garde style to create a "tailored, what you see is what you get" future fashion experience.
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全流程AI化——从草图设计到成品视频
“3D服装定制”是一家以未来科技为核心的个性化服装品牌，通过3D扫描技术精准捕捉用户体型，结合智能设计系统与赛博朋克美学（霓虹蓝/粉色系），快速打印出完全贴合身形的服装、配饰。线上线下同步销售，72小时交付，AI机器人全程服务，承诺“零误差试穿”，专为追求独特、科技感与前卫风格的年轻群体打造“量身定制、所见即所得”的未来时尚体验。
3D Clothing Customization "is a personalized clothing brand with future technology as its core. Through 3D scanning technology, it accurately captures the user's body shape and combines intelligent design systems with cyberpunk aesthetics (neon blue/pink series) to quickly print clothing and accessories that fully fit the body shape. Synchronized online and offline sales, 72 hour delivery, AI robot full service, commitment to "zero error fitting", specially designed for young people who pursue uniqueness, technology and avant-garde style to create a "tailored, what you see is what you get" future fashion experience.
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香能生活——向外寻得治愈，香内遇见本我
“香能生活”是一个以香薰产品为核心的品牌，主打香气疗愈与灵修生活方式。通过独特命名、自然原料的香薰产品（如精油、蜡烛、无火香薰）和私人定制服务，帮助亚健康人群及灵修爱好者缓解压力、平衡身心。品牌结合线上线下渠道（淘宝/京东/拼多多+实体店），定期举办冥想沙龙、疗愈讲座，构建高粘性社群，倡导“自然治愈一切”的理念，将香薰升维为身心成长的精神符号，传递回归本真、向外释放的生活态度。
Xiangneng Life "is a brand with aromatherapy products as its core, focusing on aroma therapy and spiritual lifestyle. Through uniquely named and naturally sourced aromatherapy products (such as essential oils, candles, and fireless fragrances) and personalized services, we help sub healthy individuals and spiritual enthusiasts relieve stress and balance their body and mind. The brand combines online and offline channels (Taobao/JD/Pinduoduo+physical stores), regularly holds meditation salons and healing lectures, builds high stickiness communities, advocates the concept of "natural healing of everything", elevates aromatherapy as a spiritual symbol of physical and mental growth, and conveys a return to authenticity and outward release attitude towards life.
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孤品手工包——你的背包是独一无二的自己
“孤品手工包” 是一家专注手工制作的个性潮趣店铺，主打独一无二的包袋、钥匙链及装饰配件，每款均为限量或孤品设计。产品以高性价比和低于市场的价格，通过电商平台销售，并定期推出特价活动，吸引追求小众风格、拒绝撞款且注重实惠的年轻消费者。
'Solitary Handmade Bag' is a personalized and trendy shop that focuses on handmade products. It specializes in unique bags, keychains, and decorative accessories, each of which is limited edition or designed as a solitary item. The product is sold through e-commerce platforms with high cost-effectiveness and prices lower than the market, and regular special promotions are launched to attract young consumers who pursue niche styles, refuse to compete, and value affordability.
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租衣COS旅拍馆——换装即走，美拍随行
“租衣COS旅拍馆”是一家集汉服、COSPLAY服装租赁、妆造设计、室内外写真拍摄于一体的体验式摄影馆，主打“轻装旅行”概念。游客无需携带厚重行李，即可享受全天换装、免费寄存服务，并当天获取精修照片或相册。通过美团/抖音团购优惠和定制化服务，覆盖年轻游客、中老年群体及企业客户，融合文化体验与便捷旅拍，打造“变装自由行”的一站式消费场景。
COS Travel Photography Studio "is an experiential photography studio that integrates Hanfu and COSPLAY clothing rental, makeup design, indoor and outdoor photography, with a focus on the concept of" light travel ". Tourists do not need to carry heavy luggage and can enjoy full day dress up, free storage services, and access to refined photos or photo albums on the same day. Through Meituan/Tiktok group purchase discounts and customized services, young tourists, middle-aged and elderly groups and corporate customers are covered, and cultural experience and convenient travel photography are integrated to create a one-stop consumption scene of "cross dressing and free travel".
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奇物魔法屋——“信仰造世界，魔法即生活”
「奇物魔法屋」——穿梭于神秘与现实之间的奇幻宝藏地，专为小众文化爱好者打造沉浸式魔法体验。品牌以中世纪古老图腾融合哈尔式怪诞魔法美学，打造出哥特风水晶球、魔药坩埚、塔罗牌等兼具实用与仪式感的器物。从女巫胸针到许愿蜡烛，每件商品都暗藏玄机，通过淘宝/抖音/跨境平台将神秘学魅力辐射全球。这里不仅是猎奇青年的收藏库，更以"小众即世界"为信仰，用光怪陆离的魔法造物唤醒现代人内心的奇幻异想，让日常用品成为通往神秘次元的密钥。
The 'Magical House of Wonders' - a magical treasure trove that shuttles between mystery and reality, designed to create immersive magical experiences for niche cultural enthusiasts. The brand combines medieval totems with the bizarre magical aesthetics of Halal, creating practical and ceremonial objects such as Gothic crystal balls, potion crucibles, tarot cards, and more. From a witch brooch to a wishing candle, every commodity has hidden secrets. Through Taobao/Tiktok/cross-border platforms, the charm of mysticism radiates all over the world. This is not only a collection for curious young people, but also a belief in "niche is the world", using bizarre magical creations to awaken modern people's inner fantasy and imagination, making daily necessities the key to the mysterious dimension.
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治愈办公室——治愈心情，健康办公
“白领治愈办公室” 是一家专注为职场人提供健康办公解决方案的品牌，主打高颜值、治愈系的办公用品与保健按摩器（如颈椎按摩器、恒温杯、入睡器），通过马卡龙色系设计和环保理念，帮助白领缓解久坐疲劳、用眼过度等职场亚健康问题。线上线下全渠道覆盖，结合情感营销与社群活动，倡导“可持续工作态度”，让用户从功能到情感双重依赖，成为年轻人心目中的“办公桌治愈专家”。
White Collar Healing Office "is a brand that focuses on providing healthy office solutions for professionals. It specializes in high-value, healing office supplies and health massagers (such as cervical massagers, thermostatic cups, and sleepers). Through macaron color scheme design and environmental protection concepts, it helps white-collar workers alleviate sub-health problems such as sedentary fatigue and excessive eye use in the workplace. Covering all channels online and offline, combining emotional marketing and community activities, advocating a "sustainable work attitude", allowing users to rely on both functionality and emotions, and becoming the "office desk healing experts" in the minds of young people.
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天空之味——胃被治愈，心被放晴
“天空之味”是一家以“蓝天白云”治愈系空间为核心的中西餐餐厅，主打清爽低卡美食（如低卡沙拉、特调饮品）与极简通透的沉浸式环境，专为都市职场人打造“情绪充电站”。通过空灵音乐、明亮设计和健康餐品，帮助上班族在快节奏工作中减压放松，覆盖堂食治愈体验与高效外卖服务，成为一二线城市白领的早餐、午餐及下午茶优选地，让用餐不仅是饱腹，更是一场身心疗愈之旅。
Sky Flavor "is a Chinese and Western restaurant centered around the healing space of" blue sky and white clouds ". It specializes in refreshing low calorie cuisine (such as low calorie salads and special drinks) and a minimalist and transparent immersive environment, creating an" emotional charging station "specifically for urban professionals. Through ethereal music, bright design, and healthy meals, it helps office workers relieve stress and relax in fast-paced work, covering in person dining and healing experiences as well as efficient delivery services. It has become the preferred breakfast, lunch, and afternoon tea destination for white-collar workers in first and second tier cities, making dining not only satisfying, but also a journey of physical and mental healing.
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吸血鬼奶茶——暗夜之吻，舌尖盛宴
吸血鬼奶茶店是一家以哥特式暗黑风为主题的个性奶茶店，主打鲜血红色特色饮品，搭配奶盖黑咖啡与巧克力珍珠系列，营造沉浸式氛围。店内售卖吸血鬼主题周边，设有情绪涂鸦区，并与小众音乐节、派对合作，为顾客提供独特的视觉与味觉体验。
Vampire Milk Tea Shop is a personalized milk tea shop with a Gothic dark style theme, specializing in blood red specialty drinks, paired with milk covered black coffee and chocolate pearl series, creating an immersive atmosphere. The store sells vampire themed merchandise with an emotional graffiti area and collaborates with niche music festivals and parties to provide customers with a unique visual and taste experience.
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能量晶品——晶心所制，能量所成
“能量晶品”是一家专注于水晶能量疗愈与女性成长的品牌，以手工定制水晶首饰为核心产品，融合宗教艺术设计与灵性理念。通过占星、塔罗测试提供“逆转命运”的个性化首饰，倡导身心自愈与灵性修行，并借助线上线下社群（如疗愈讲座、瑜伽课程）链接目标用户，吸引追求能量提升、独立精神的女性及灵修爱好者，打造兼具装饰价值与精神信仰的生活方式品牌。
Wanli Crystal "is a brand that focuses on crystal energy healing and women's growth. Its core product is handmade customized crystal jewelry, integrating religious art design and spiritual concepts. By using astrology and tarot tests to provide personalized jewelry that can "reverse fate," we advocate for self-healing and spiritual practice, and use online and offline communities (such as healing lectures and yoga classes) to connect with target users, attracting women and spiritual enthusiasts who pursue energy enhancement and independent spirit, and creating a lifestyle brand that combines decorative value and spiritual beliefs.
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食物怪——一口入戏，吃掉恐惧！
"食物怪"是一家以恐怖怪诞美学融合可爱元素为主题的沉浸式西餐厅，通过原创小怪物IP故事构建独特世界观，将黑暗童话氛围渗透到哥特风装修、创意菜品及周边衍生品中。主打"小恶魔巧克力蛋糕""多眼怪芒果布丁"等兼具视觉冲击与味觉惊喜的怪物主题美食，搭配季节性故事套餐、IP联名活动和会员积分体系，以前卫的沉浸式体验持续激发年轻食客的好奇心与探索欲，用想象力颠覆味蕾与想象。
Food Monster "is an immersive Western restaurant that combines horror and bizarre aesthetics with cute elements as its theme. Through original monster IP stories, it constructs a unique worldview and infuses a dark fairy tale atmosphere into Gothic style decoration, creative dishes, and peripheral derivatives. Featuring monster themed foods such as "Little Devil Chocolate Cake" and "Multi eyed Monster Mango Pudding" that combine visual impact and taste surprise, paired with seasonal story packages, IP co branded activities, and membership points systems, this avant-garde immersive experience continues to stimulate young diners' curiosity and exploratory desire, using imagination to subvert taste buds and imagination.
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新人类家居——Z世代家居，原来生活如此上头
“新人类家居” 是一家主打年轻市场的个性家居品牌，以明快的多巴胺配色和趣味插画为核心设计语言，产品涵盖装饰摆件、布艺家纺、氛围灯具等，通过高颜值、高性价比和强社交属性（如拍照分享）吸引18-35岁消费者。品牌倡导“悦己生活”态度，借助线上电商（淘宝/京东/跨境平台）、直播种草、快闪店活动及以旧换新服务，打造“视觉冲击—情感共鸣—消费闭环”的年轻化生活方式品牌。
New Human Home "is a personalized home brand that focuses on the young market, with bright dopamine color schemes and fun illustrations as its core design language. Its products include decorative ornaments, fabric home textiles, ambient lighting, etc. It attracts consumers aged 18-35 through high aesthetics, high cost-effectiveness, and strong social attributes (such as photo sharing). The brand advocates a "happy life" attitude, utilizing online e-commerce platforms such as Taobao/JD/cross-border platforms, live streaming seeding, pop-up store activities, and trade in services to create a youthful lifestyle brand with a "visual impact emotional resonance consumption loop".
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DCP童乐汇——“你的时间自由了，TA的童年更满了”
DCP童乐汇 是都市家庭的亲子畅玩新领地，集 绘本阅读馆、淘气堡乐园、儿童自助餐厅 于一体，打造“玩中学，学中乐”的一站式体验。孩子可以戴上耳机沉浸童话世界，在安全看护下尽情撒欢；家长则能享受亲子共读的温馨，或短暂托管孩子后安心放空。全天票含营养自助餐，冷热水、零食玩具全天供应，细节拉满；从“一大一小”到“二大二小”，灵活票制适配多元家庭需求。这里不仅是孩子的成长乐园，更是父母的“省心驿站”——让陪伴更轻松，让童年更有戏！
DCP Tongle Hui is a new territory for urban families to enjoy parent-child activities. It integrates a picture book reading hall, a naughty castle amusement park, and a children's buffet restaurant, creating a one-stop experience of "learning through play and enjoying learning". Children can immerse themselves in a fairy tale world while wearing headphones and have fun under safe supervision; Parents can enjoy the warmth of reading together with their children, or relax after a brief period of childcare. All day ticket includes nutritious buffet, hot and cold water, snacks and toys are available all day, and details are fully booked; From "one big and one small" to "two big and two small", the flexible ticket system is suitable for the diverse needs of families. This is not only a playground for children's growth, but also a "worry free station" for parents - making companionship easier and childhood more exciting!
